Ladbrokes the bookmaker has become the latest betting provider to roll out Inspired powered virtual sports on its mobile platform.
Thanks to this partnership mobile betting customers will be able to access the virtual sports feature on their tablet or smartphone. They'll have even more choice than ever with this addition to the Ladbrokes app.
The partnership between the bookies and Inspired dates back to 2025 in their real estate but the service only came online in 2025. It has went from strength to strength since then and the Ladbrokes mobile app has been highly praised by customers.
Without disclosing any figures a spokesperson for Inspired stated that the operator's revenue from virtual sources has doubled since the addition of these games on the mobile platform. Virtual greyhound and horse racing was brought to the app last May which means that Ladbrokes now offer the games for all devices.
Ladbrokes' Digital Director, Andy Bagguley, stated that the brand was delighted with the customer response to this change and it is a priority for the bookies to offer a single, great experience across all platforms. They aim to be able to offer the same choice and selection of bets whether a customer is playing on a mobile device or at a desktop computer.
Senior Vice President of Virtual Sports at Inspired, Steve Rogers, said that the ability to access all virtual sports on all platforms would guarantee customers a consistently high quality and, most importantly, premium experience from Ladbrokes. Consistency is key for any brand and a multi-platform experience is a sure way to keep customers happy.
He went on to say that Inspired are happy to be leading the industry in regards to providing mobile content and catering to customers' needs. During the last year there has been a massive increase in the amount of mobile customers and they hope to continue tapping into this market. Accessing this market is a profitable step in the right direction for any company.
Inspired work with some of the biggest providers in the industry including Gala Coral. Their contract with Gala Coral saw them rolling out content for the brand's newest venture, Eurobet Italia, this month too. That's not all this busy company has been up to either, they've also been working with William Hill to roll out a single channel that will broadcast to mobile, online and physical venues using Betting Shop TV.
All of these developments are great news for players as they won't need to feel like they're getting less by playing on a mobile device. More providers are sure to follow this example to work towards a cohesive experience for all players.
If you want to try betting on virtual sports on your mobile device you just need to download the Ladbrokes app from the Android or Apple store and sign in with your account details. If you don't have an account with this operator yet you can sign up today and receive a £30 welcome package across your first 2 deposits.
