We've all had a bet on that seems like a sure thing until the last second and losing out at this time is the worst feeling. BetVictor has launched a new service that removes the need for this, if you think the tides are turning at half time you can simply cash out and take your winnings.
Plenty of sports games are dominated by a team until half time and then the tables turn leaving many betters out of pocket. Some of the most famous games in history have featured an amazing comeback at half time so this does happen often. By assessing how teams are doing and taking the money when it makes sense players can still win even if their team doesn't.
Online betters can cash out under various different conditions, whether it's on a particular score or their team winning, although their odds will be reduced. Betters will be able to take a portion of the prize they would have won had their prediction been true at full time, but a reduced prize is better than no prize if it all goes south.
BetVictor have developed this new addition in house and are bringing it to the UK before hopefully expanding it worldwide. The option to cash out early is integrated into the update of their app too, so it's still convenient for players to bet in this way. The head of the Sportsbook division, Eoin Ryan, stated that it's a big step for the company and should boost growth for the company in the coming months and years.
He also hinted that the company would be examining other areas of the betting experience in the hope of bringing something new to the table. He didn't go into specifics but it could be an indication of things to come at BetVictor in terms of innovation.
Some big names in betting already offer this service, like Paddy Power and Ladbrokes, and it seems to be popular with strategic betters. The cash out service was first offered by Betfair in 2025 and their idea has been picked up by other providers since then. It's offered on sports betting but it could lead to new ways of betting in other online outlets.
Casino games could offer players the chance to cash out early and integrate this into the strategy of the game. Even online scratch cards and instant games could reveal a portion of the symbols and then give the player an option to cash out before seeing the rest. The applications of this betting system are endless and it may not be long before we see it in other places, not just in sportsbooks.
Betters will need to think on their feet to get the most out of cashing out early as it's a toss-up between winning less and not winning at all. Players who use the system effectively will see their balances a little brighter but in the end it's still all down to chance.